Entries by alanlau001

What Lead Generation Means

To understand the definition of lead generation, we must first know what lead is. A lead in marketing is a company, organization, or individual that can be a potential client. They express interest in acquiring a product or service rendered by a company and give contact details which may include the company or person’s name, […]

What Is Telemarketing And Is It Effective?

Telemarketing is a strategy used by companies to reach out to potential clients over the phone, or via web-based video conferencing. It includes Inbound calls, outbound calls, and B2B (business-to-business) telemarketing. Telemarketing may still be considered a traditional method to increase profits. But through decades it has been proven to be an effective marketing tool […]