Digital Marketing for Financial Advisors

How to Start Digital Marketing for Financial Advisors

 

Landing Page

Before you can start your digital marketing journey, you need your ground zero or the landing page, your own website. Without the website, how are your prospects going to trust your products? This involves getting a domain (your website URL), your website host, and a seo-friendly website design. Very technical right? However, you can start creating free websites from a free website builder such as WordPress and Wix – no coding skills needed. Note that these free website builders are free, but you will get a URL something like this https://hansprintingsingapore.wordpress.com/ unless you upgrade. Considering that most Singapore (and the rest of the world) spends their time on their mobile, always remember to make your website mobile friendly. Who wants to read a broken layout or content on their phones right?

 

Social Media

Be social! Did you know that in 2019, there are 3.6M Facebook users and 1.9M Instagram users in Singapore. You can use this to educate your friends (and strangers) online regarding insurance and its importance to everyone. This is also a great way to redirect them to your website to add value to your page.

 

SEO

Now you have your website and some social skills. It’s time to get that website noticed more! The best way to heighten your SEO is to post consistent and fresh content. Your organic SEO rankings are critical to establishing your digital presence and increasing brand awareness.

 

Patience

Yes, it takes time. The result is not instant however you are generating qualified leads – quality over quantity.

 

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

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