Inbound and Outbound Telemarketing Explained

Inbound Telemarketing

The representatives are taking incoming calls from advertisements, either online of offline. Customers makes calls when they want to enquire on your advertised products or services.

 

Outbound Marketing

The representatives are making outgoing calls to your prospect leads. Usually representatives calls your prospects to sell products or just simply set appointments.

 

Advantages of Telemarketing

Interaction

First advantage of telemarketing is that fact that there is human to human interaction.

 

Cost

Telemarketing is cost effective compared to personal selling despite offering the same products. It is a cheaper way of communicating with your customers.

 

Flexibility

Instead of selling products right away, you can understand your customer’s need and from there you can adjust your marketing message.

 

Customer Service

Improve the value of your company by inspiring loyalty and gain repeat orders through excellent customer service.

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