Inbound and Outbound Telemarketing Explained
Inbound Telemarketing
The representatives are taking incoming calls from advertisements, either online of offline. Customers makes calls when they want to enquire on your advertised products or services.
Outbound Marketing
The representatives are making outgoing calls to your prospect leads. Usually representatives calls your prospects to sell products or just simply set appointments.
Advantages of Telemarketing
Interaction
First advantage of telemarketing is that fact that there is human to human interaction.
Cost
Telemarketing is cost effective compared to personal selling despite offering the same products. It is a cheaper way of communicating with your customers.
Flexibility
Instead of selling products right away, you can understand your customer’s need and from there you can adjust your marketing message.
Customer Service
Improve the value of your company by inspiring loyalty and gain repeat orders through excellent customer service.
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