Because it’s designed to go far, it gained the name flyer. A flyer is a paper advertisement, often printed in bulk for distribution on a large scale in public places, through the post or directly handed out to.

History of Flyer

Before the printing press, in the Dark and Middle Ages, any writing had to be carried out by hand, and not just by anyone, but by scribes. Scribes tended to live in monasteries where they had a special ‘scriptorium’ room for copying scripts and texts, and most books in those days were owned by the monasteries, or the very rich. Books tended to be written on surfaces of clay, papyrus, wax, and parchment.

In the late 1430s, a German man named Johann Gutenberg invented the printing press. He developed a complete printing system, which perfected the printing process through all its stages and he also developed the ‘moveable type machine’. As popularity spread, printed texts became a new way to spread information to vast audiences quickly and cheaply. If you had a political, social or religious point to make, flyer printing was a powerful way to advance your cause.

By the 1970s, every group and business could utilise the leaflet to rally support for their causes, goods and services. Recent software developments mean that anyone can produce a leaflet, design it to their taste to spread their message of choice.

Before you layout, print and go into your flyer campaign, take note of these flyer distribution tips:

Clear and Strong Title

Every marketing message must be strong and clear; conveyed clearly, quickly, and creatively. Visualize the message in various ways. Remember, flyers must be captivating and convincing – your potential customers must like what you offer.

Less is More

It must be short but unique, snappy and memorable. The flyers are not usually picked up by people, flyers are being handed out to them and most of the time, and people are unwilling to take them. So, better yet, let the message be straightforward. The initial goal is to stir reaction, regardless of what kind of reaction it is.

Create Your Distribution Strategy and Monitoring Effectiveness

Focus the message on the customer instead of on your company. It is also a good idea to know the industry ‘norm’, for example, do flyers typically get sent by HDB door to door or landed letterboxes? A reason why it is a good idea to know the norm is so that you can be different! Once you have identified possible distribution strategies try allocating a percentage of flyers for you Plan A and Plan B. Monitor the effectiveness of the flyers, for example, a flyer distribution service Singapore was hired to hand out flyers with 30% discount on a meal from a certain restaurant. They will get the discount by bringing the flyer with them at the store. The restaurant owner will know how many people responded to the flyer campaign when the flyers came back to them because of the offered discount.

Another way to monitor the effectiveness of flyer distribution campaign is through social media. Now is a great time to maximize the use of social media. Add your business’s social media pages on the flyers and ask them to like your page and follow you. Then you can make a short survey to ask where they learn about your business. Measuring the campaign impact helps you know how interested the people were, how many purchased or availed the offer, how many brought referrals, etc.

Know Your Target Audience/Location

The goal is to spread your message and to the right people and location. When you already invest money on design and printing, make sure the distribution is effective by targeting specific locations, so don’t let your HDB flyer distribution campaign fall short.

Add Discounts/Promotions

If you want to nudge your customers to the right direction, give them discounts. Since you are trying to make sales, giving discounts can bring potential customers to your doorsteps, and at the same time help build a loyal customer base.

Have a Call-to-Action

There is no point in designing the perfect leaflet if you do not know how successful your advertising was. This is another strong way to get creative, as whilst it is hard to know for sure how many people saw your leaflet in total, you can direct them to a landing page, ask them to call you or send an email which can all be measured.

Flyer Distribution Singapore is your chance to connect with potential customers and make a sale. You need to reach more customers within a short span of time, that’s why you are doing a flyer distribution campaign. Once you have them hold the flyer, make sure that you connect with them through it.

Simple reason to use flyer distribution: it works! Flyer distribution remains an important part of the marketing mix for businesses of all sizes, a tried and tested method that has been used for centuries. If designed well, a leaflet can work brilliantly for your business. Flyers are cheap, fast, and can hold more information and are likely to be kept. This piece of paper is your connection with your target audience.

The trickier part is how to distribute them – do you want a door to door flyer distribution Singapore, posting of flyers on the walls, or simply hand them out to people. Any way you choose, flyer distribution is a proven marketing method if you know how to do it properly.

HDB Door-to-door Flyer Distribution in Singapore

Distribution of 10,000 flyers can garner a 1% reaction, which is 100 customers. This is still a success for most business but pushing to a higher percentage is possible. You can do this by taking the design of your flyer seriously. The design of your flyer is important that affects customer reaction. To make a flyer campaign more successful, try to be in your customers’ shoes. What are the things that will earn your interest in trying the product offered on the flyers? Does the flyer offer the solution you are looking for?

Another thing to keep in mind is the location. Targeting the right location means not wasting your 10,000 flyers. The result may not be instant but there’s a high possibility of prospects keeping your flyers for their future reference. There is a potential in flyer distribution; a 2 to 3 per cent increase after a flyer distribution campaign can mean hundreds of additional customers and that’s a lot!

Legal

Is it still legal to distribute flyers in Singapore? Yes, it’s still legal to distribute flyers in Singapore as long as you do not cause public nuisance and leave your flyers everywhere, just everywhere! Disregarded. There are guidelines that needs to follow when distributing flyers especially in HDB blocks.

Cheap & Direct

Can you imagine paying less than $400 for flyer printing and distribution and still targets more than 5000 houses? Yes, directly to their doorstep.

Easy & Fast Production

With its small size, production is easy and fast to produce. You can find free templates for your flyers online or even do it yourself using PowerPoint. Try to be as brief as possible at the same time passing accurate information.