Are flyers still effective in Singapore?

How to plan for flyer distribution in Singapore?

Simple reason to use flyer distribution: it works! Flyer distribution remains an important part of the marketing mix for businesses of all sizes, a tried and tested method that has been used for centuries. If designed well, a leaflet can work brilliantly for your business. Flyers are cheap, fast, and can hold more information and are likely to be kept. This piece of paper is your connection with your target audience.

 

The trickier part is how to distribute them – do you want a door to door flyer distribution Singapore, posting of flyers on the walls, or simply hand them out to people. Any way you choose, flyer distribution is a proven marketing method if you know how to do it properly.

 

Distribution of 10,000 flyers can garner a 1% reaction, which is 100 customers. This is still a success for most business but pushing to a higher percentage is possible. You can do this by taking the design of your flyer seriously. The design of your flyer is important that affects customer reaction. To make a flyer campaign more successful, try to be in your customers’ shoes. What are the things that will earn your interest in trying the product offered on the flyers? Does the flyer offer the solution you are looking for?

 

Another thing to keep in mind is the location. Targeting the right location means not wasting your 10,000 flyers. The result may not be instant but there’s a high possibility of prospects keeping your flyers for their future reference. There is a potential in flyer distribution; a 2 to 3 per cent increase after a flyer distribution campaign can mean hundreds of additional customers and that’s a lot!

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