How Does Color Affect Consumer Behavior?

 

In marketing and branding, colour psychology is focused on how colours impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.

 

1. Yellow colour is associated with sunshine, hope, laughter, warmth, happiness, and energy. Yellow is found to make a person feel spontaneous and happy. A splash of yellow on anything dull or dark can make a person feel cheerful and optimistic.

 

2. Red colour attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It’s the universal colour to signify strength, power, courage, and danger. Red is vibrant, stimulating and exciting with a strong link to sexuality and increased appetites.

 

3. Orange colour can be a very strong and energetic colour. Like yellow and red, it can be very attention-grabbing, which is perhaps why it is often used in advertising. It may call to mind feelings of enthusiasm and excitement.

 

4. Purple colour is a royal colour. The colour meaning for purple is connected to power, nobility, luxury, wisdom, and spirituality. But avoid using the colour too much as it can cause feelings of frustration.

 

5. The green colour is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive colour meanings for the colour.

6. Grey colour represents neutrality and balance. Its colour meaning likely comes from being the shade between white and black.