Grow Your Client Base as Financial Advisor


  1. Brand Awareness and Trust
  2. Blogs
  3. Organic Social Media Presence
  4. Cold Calling
  5. Target Audience
  6. Paid Marketing
  7. Great Customer Service


Something financial advisors strive to do is grow their client base. The more clients they have, the better business is, and the more they can scale their growth.

  1. Build Brand Awareness and Trust

We live in a digital-first age where consumers are constantly bombarded with content, so how are you going to cut through the clutter? There are many ways to build, create, and establish brand awareness, but here are a few you can start with today. The more authentic you are, the more your audience will connect with you. It’s also important to provide value for your audience through content.

  1. Blogs

One way to do this is to set up an informative blog that tackles common topics in finance. You could write blog posts on topics such as stock trading for beginners, the benefits of having a financial advisor, and how to choose the right portfolio.

  1. Maximize your organic social media presence

When it comes to social media reach, Facebook is always the first platform to come up in conversation.  For small businesses, it’s not always reasonable to pay for marketing on social media. For others, it’s about balancing the paid reach with organic. Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.

  1. Cold Calling

Setting appointments over the call is still very effective for financial advisors in Singapore. This is because a person can handle objections on the spot. Should your business give away free products? Giving away something away for free during the call is a great marketing strategy. Not necessarily means expensive gifts but a free financial health check will do. It’s a marketing strategy that has been used by big businesses for over a century. It is especially effective in the health, beauty, food, and drink industries.

  1. Define Your Target Audience

A target audience profile is simply a specific group of customers most likely to respond positively to your promotions, products, and services. Often, your target audience analysis will be based on specific factors like location, age, income, and so on.


  1. Consider Paid Marketing

With paid advertising, marketers pay the owner of ad space in exchange for use of that space, can be online or offline. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. Nowadays, digital marketing is popular due to the current set-up of the world — pandemic. If you want to save time, you can pay marketers to generate leads for you so you can just focus of closing the sales.

  1. Offer Great Customer Service

You can spend all your time crafting the perfect marketing and branding strategy, but if you don’t provide great customer service, your efforts will be wasted. Financial advisors should do everything in their power to ensure their clients get the best service possible. Good customer service goes beyond cheerfully greeting your clients and offering them something to drink during your meetings.


Start Seeing Results

There’s a lot to consider when planning how to grow your client base as a financial advisor. The pillars of that plan should focus on three key things: building your brand, establishing trust, and providing exceptional service.

Create tactics and form strategies that support these pillars, and watch the new clients start coming in.

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