First, you need to have your content before you can market your services online. There are 2 types of content:

Micro-content is any content that can be consumed in 10-30 seconds or less. Yes! A reader with an 8 seconds of attention span would love these!

• Forms of Micro-content
• Infographics / Graphs / Tables / Charts
• Short video clips
• Images/Quotes
• Illustrations
• Memes
• Gif
• Tips
• Short listicles

Macro-content on the other hand gives the full information of the micro-content. This consists of any content that takes 10 minutes and more to consume. It can be any of the mentioned forms in micro-content but much longer.

2. Website Optimisation and SEO Keyword

Website optimisation is important to generate leads online. Your website must be snappy. In this stage, you don’t want your website to load poorly. Your page must align with the services you are offering. Take advantage of online features such as creating forms and displaying images and videos. Adding forms to capture leads along with the information about the plan is a great way to attract visitor to read more and sign up for it making them pre-qualified leads.

Search Engine Optimisation keywords is very important to rank your website on search engine results. Using heading tags (h1, h2, h3) helps google to capture relevant information on your page.

3. Email Marketing

For this strategy, we will be sharing the Free Gmail Blast you can use.

List. First, you need to have valid email database – a database of consumers you want to target. It can be random valid emails as well.

Content. If your list are old customers or prospects, then ideal way is to send an announcement such as product update, follow up, etc. If your list is random consumers, then it’s best to send them more information of your products.

4. Social Media

Be social! Did you know that in 2019, there are 3.6M Facebook users and 1.9M Instagram users in Singapore. You can use this to educate your friends (and strangers) online regarding insurance and its importance to everyone. This is also a great way to redirect them to your website to add value to your page.

5. Classified Ads

Posting on classified ads can help for product awareness as well. Just reminder that you might need to enter your information, so it is better to have your work phone separated from your personal phone.

Below are on top of the list as well:

Gumtree Singapore https://www.gumtree.sg/

STClassifieds https://www.stclassifieds.sg/

Locanto Singapore https://singapore.locanto.sg/

Singapore Expats Classifieds https://classifieds.singaporeexpats.com/

Advantage: Top of the Search page

Disadvantage: Marketers might contact you as well (So only provide information that you want to make public)

Ready to Start?

Conclusion

There are great ways to create brand awareness online and it takes time. The result is not instant however you are generating qualified leads – quality over quantity.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Landing Page

Before you can start your digital marketing journey, you need your ground zero or the landing page, your own website. Without the website, how are your prospects going to trust your products? This involves getting a domain (your website URL), your website host, and a seo-friendly website design. Very technical right? However, you can start creating free websites from a free website builder such as WordPress and Wix – no coding skills needed. Note that these free website builders are free, but you will get a URL something like this https://hansprintingsingapore.wordpress.com/ unless you upgrade. Considering that most Singapore (and the rest of the world) spends their time on their mobile, always remember to make your website mobile friendly. Who wants to read a broken layout or content on their phones right?

Social Media

Be social! Did you know that in 2019, there are 3.6M Facebook users and 1.9M Instagram users in Singapore. You can use this to educate your friends (and strangers) online regarding insurance and its importance to everyone. This is also a great way to redirect them to your website to add value to your page.

SEO

Now you have your website and some social skills. It’s time to get that website noticed more! The best way to heighten your SEO is to post consistent and fresh content. Your organic SEO rankings are critical to establishing your digital presence and increasing brand awareness.

Patience

Yes, it takes time. The result is not instant however you are generating qualified leads – quality over quantity.

Ready to Start Your MDRT Journey?

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Targeting friends, relative or existing clients is a convenient option.

Roadshow

Advantages: Face-to-face exchange of information. Can easily build trust.

Disadvantages: Costly

Door Knocking – Door to door

Advantages: Face-to-face exchange of information. Can easily build trust.

Disadvantages: Takes a lot of effort

Cold Calling

Telemarketing

Advantages: Cheap

Disadvantages: Hang ups

Online Lead Generation

Landing Page, Facebook, Etc.

Advantages: Free plans

Disadvantages: Can be sometimes costly when upgraded

Referral

Advantages: They are already interested and might probably have researched for it already.

Disadvantages: Do we have anything to complain here?

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Using LinkedIn to Generate Leads Online

LinkedIn is a great way to find professional leads. Build your connection and turn them to potential client. Like in social media Facebook and Instagram, you need to create a reputable profile. A short introduction of “What do you do?” Secondly, add more connections but play fair at the same time. Clicking connect button numerous times to people you don’t really know may backfire. Another thing you can do in LinkedIn is to follow your current clients and prospects and celebrate their accomplishments. To generate leads in LinkedIn, you need to make content or post and update, share links and articles, etc. so your profile will constantly show in your connections feed. That way you are bringing awareness of your brand across LinkedIn.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

How to Use Classified Ads to Generate Leads

Posting on classified ads can help for product awareness as well. Just reminder that you might need to enter your information, so it is better to have your work phone separated from your personal phone.

Here is example of Posting and ad in Locanto.

We choose Locanto as it is already on top of the page. Meaning, when potential customers are searching for a “financial advisor in singapore” there is a high chance that this advertisement will appear between 1-4 pages of the search result.

Below are on top of the list as well:

• Gumtree Singapore
• STClassifieds
• Locanto Singapore
• Singapore Expats Classifieds

Advantage: Top of the Search page

Disadvantage: Marketers might contact you as well (So only provide information that you want to make public)

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Use Youtube/Vimeo to Generate Leads Online

Make a video about your products and/or services. After you give all information you will offer them free consultation. Basically say “Hey. If you like this or interested about this video. Here’s my contact, give me a call and I’ll give you free consultation. Let’s get started!” That is the easiest way to turn your viewers to costumers.

Another way is building your email list from a video and freebies. You can ask your viewers to go to a link and download, say example free e-book, and when they download the e-book It will require the viewer to enter their email and that’s it, you have their email. It’s another way to turn your viewers into becoming your client.

When you’re ready to sell, you have these potential targeted leads that you build from making videos.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Educational Webinar to Generate Leads Online

When a prospect signs up for your webinars, you are 1 step closer to them. You are giving them information while you receive their information as well. This is another great way to teach them the importance and benefits of your products and services. Eventually, some of those who attends the webinars become a qualified lead. You can use Zoom, Skype or other similar platform to conduct your webinars.

Let’s talk about Zoom, the faster growing webinar platform right now.

According to Zoom, these are the prerequisites for starting zoom webinar.

• Must purchase a Webinar plan of 100, 500, 1000, 3000, 5000, or 10000 participants
• Host user type must be Licensed and be assigned the Webinar add-on
• Zoom Desktop Client version 3.0+
• Zoom Mobile App version 3.0+

The free plan, however, allows you to host video conferences of up to 40 minutes and up to 100 participants.

There are three different ways to invite attendees to register:

• Copy the registration URL and share via email, your website, etc.
• Select Copy the invitation to view and copy the invitation created by Zoom to send out to your attendees.
• Select Email me the invitation to receive a copy of the Zoom invitation that you can then forward to potential attendees.

Starting a Webinar

There are a few ways that you can start your webinar.

• Sign in to the Zoom web portal and click Webinars. Find the webinar, and click Start.
• In the Zoom client, click on the Meetings Find the webinar, and click Start.
• If you have added this to your calendar, click on the link displayed on your calendar reminder. Make sure that you are logged into your Zoom account before clicking the link.

Of course, you don’t just limit yourself to Zoom webinars. You may try other webinar platforms online too!

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

How to get more leads on Social Media

1. Profile

First impression lasts! Your profile if important for the visitors. Having complete information about you or your products is essential to build trust with your visitors. Tip: Add call-to-action buttons such as Book Now, Call, Sign Up, etc.

2. Create clickable content

Best example of this is your Facebook or Instagram stories. You can include link on your story. However, if you do not have the swipe up feature like in Instagram due to small number of followers, you can use other Instagram feature like send reactions. This feature makes it easier for you and your prospect to contact each other. Just few taps away.

What FA See

What Prospect See

3. Offer Incentives

Give discount codes, vouchers, giveaways or even webinar access in exchange for their information.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Free Email Marketing Using G-mail to Generate Leads Online

For this strategy, we will be sharing the Free Gmail Blast you can use.

List

First, you need to have valid email database – a database of consumers you want to target. It can be random valid emails as well.

Content

If your list are old customers or prospects, then ideal way is to send an announcement such as product update, follow up, etc.

If your list is random consumers, then it’s best to send them more information of your products.

How to Send Bulk Email in Gmail

Step 1: Once your list and content are ready, go to Gmail and compose your marketing message and email subject.

Step 2: On recipient, paste one email (recommend to use your own (sender) email here because this will appear in other recipients too, only this one email).

Step 3: Copy your list of emails from excel and on recipient, click ” Bcc “,  paste 500 emails. Note: Limit to 500 recipients per day to avoid getting your email blocked.

Step 4: Click Send !

Of course, there are popular email marketing service providers on the internet. Usually they give you free trials but eventually you will need to upgrade your plan. Below are list of are most popular email marketing service:

1. Constant Contact
2. SendinBlue
3. Drip
4. ConvertKit
5. AWeber
6. GetResponse
7. Mailchimp

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Website Optimisation and SEO Keyword to Generate Leads Online

Website optimisation is important to generate leads online. Your website must be snappy. In this stage, you don’t want your website to load poorly. Your page must align with the services you are offering. Take advantage of online features such as creating forms and displaying images and videos. Adding forms to capture leads along with the information about the plan is a great way to attract visitor to read more and sign up for it making them pre-qualified leads.

Search Engine Optimisation keywords is very important to rank your website on search engine results. Using heading tags (h1, h2, h3) helps google to capture relevant information on your page. For example:

Screenshot above shows the top searched (aside from paid AD before these results) insurance companies in Singapore when you type “Insurance in Singapore”. You will notice keywords such as Online Insurance Company, Insurance coverage in Singapore, Life insurers, etc. These keywords are all related to Insurance in Singapore. You also need to think this, if people want insurance, what do you think they will type when they search for insurance agents?

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.