1. Brand Awareness and Trust
2. Blogs
3. Organic Social Media Presence
4. Cold Calling
5. Target Audience
6. Paid Marketing
7. Great Customer Service

Something financial advisors strive to do is grow their client base. The more clients they have, the better business is, and the more they can scale their growth.

1. Build Brand Awareness and Trust

We live in a digital-first age where consumers are constantly bombarded with content, so how are you going to cut through the clutter? There are many ways to build, create, and establish brand awareness, but here are a few you can start with today. The more authentic you are, the more your audience will connect with you. It’s also important to provide value for your audience through content.

2. Blogs

One way to do this is to set up an informative blog that tackles common topics in finance. You could write blog posts on topics such as stock trading for beginners, the benefits of having a financial advisor, and how to choose the right portfolio.

3. Maximize your organic social media presence

When it comes to social media reach, Facebook is always the first platform to come up in conversation.  For small businesses, it’s not always reasonable to pay for marketing on social media. For others, it’s about balancing the paid reach with organic. Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.

4. Cold Calling

Setting appointments over the call is still very effective for financial advisors in Singapore. This is because a person can handle objections on the spot. Should your business give away free products? Giving away something away for free during the call is a great marketing strategy. Not necessarily means expensive gifts but a free financial health check will do. It’s a marketing strategy that has been used by big businesses for over a century. It is especially effective in the health, beauty, food, and drink industries.

5. Define Your Target Audience

A target audience profile is simply a specific group of customers most likely to respond positively to your promotions, products, and services. Often, your target audience analysis will be based on specific factors like location, age, income, and so on.

6. Consider Paid Marketing

With paid advertising, marketers pay the owner of ad space in exchange for use of that space, can be online or offline. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. Nowadays, digital marketing is popular due to the current set-up of the world — pandemic. If you want to save time, you can pay marketers to generate leads for you so you can just focus of closing the sales.

7. Offer Great Customer Service

You can spend all your time crafting the perfect marketing and branding strategy, but if you don’t provide great customer service, your efforts will be wasted. Financial advisors should do everything in their power to ensure their clients get the best service possible. Good customer service goes beyond cheerfully greeting your clients and offering them something to drink during your meetings.

Start Seeing Results

There’s a lot to consider when planning how to grow your client base as a financial advisor. The pillars of that plan should focus on three key things: building your brand, establishing trust, and providing exceptional service.

Create tactics and form strategies that support these pillars, and watch the new clients start coming in.

Start generating leads for your company the easy way.

What is Lead Generation?

Lead generation is a marketing process that produces qualified potential customers who shows high level of interest in your products or services. It often uses digital channels. These digital channels attract and capture interest in product and services, warms them as prospective buyers, to develop sales pipeline. It connects prospective clients to businesses.

What is a Lead?

A lead is the potential customer who visits your online property, gets interested in your services, and provides their contact information to you.

Why Lead Generation in Singapore important?

Over the years, buying process in Singapore has changed and many people goes digital. With all the noise of other marketing channels, consumers tend to get overwhelmed by it and just start researching what they want to learn on their own. To keep up with the technology and consumer behaviour, we need to find new ways to reach potential buyers without annoying them; let them find us rather than we find them.

Inbound Marketing

Inbound marketing is the process of attracting potential buyers to find your company online even before they consider making a purchase and eventually turn them into brand awareness — ultimately, turn them into leads and revenue. You can create interest by offering relevant and entertaining information to your audience.

Lead Generation Process

How does lead generation works? Let’s walk through the process.

1. First, a visitor discovers your business through one of your marketing channels, such as social media page, your website or blog.
2. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to continue.
3. When clicked, it takes your visitor to a landing page, which is a website or a page that is design to capture lead information. This can also have brief description of products or services you want to cater or an offer.
4. Once on the landing page, your visitor fills out a form due to strong interest or in exchange for the offer.

Why You Need Lead Generation?

Advantages and Disadvantages

To sum it all, lead generation is the process of attracting visitors to your site, warming them as prospective buyers, and encourages them to provide their contact information freely. Lead generation takes time and patience is needed when running a campaign. There are advantages and disadvantages of using lead generation for your business.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Knowledge

Financial market knowledge is on top of the list. It does not matter how knowledgeable you are now but your willingness to learn and keep up to date of the market.

Skills

Financial advisors are always open to listen to their clients. It is important to keep their needs first.

Focus

One of the most essential is keeping your focus on customer service. Taking an empathetic position creates a bond with a customer.

Trust

Continuously doing business with people takes a lot of trust between each other. Staying honest with client keeps the relationship.

Passion

An advisor is always determined to close deals. Getting high number of sales while keeping the integrity and honesty.

Motivation

Goals are keeping the financial advisor on top of success. Having priorities is essential for an advisor.

Approach

Regular follow ups on clients may seem intimidating but you will catch up with it very quickly. Reliable financial advisors proactive approach is necessary.

Communication

Timely communication is essential to keep your clients and teammates up to date. Being thoughtful and friendly approach is the best way to keep your circle.

Optimism

Rejections are always present in this line of work. You may feel encouraged at first but try to always look on the greener side. Take time to recharge and refocus by envisioning positive outcomes.

Patience

It takes time. Do not rush yourself. Never compare your Level 1 for others’ Level 22. Learn from your mistake, improve yourself, be open minded, attend seminars or workshops and never forget to take a time off for yourself.

Adopt a probability mindset. Selling is a numbers game.

Good Case Scenario
50 leads = 35 appointments = 10 Closed = 10k Commission

2) Massive Amount of Efforts

• Never ever believe in talent
•  Top Financial Advisors are made and not born.
  Success = Right Strategy + Massive amount of Efforts

Am I cut out to be a financial advisor? No, you are not. You have to cut yourself out to be whatever you want to be.

Top 3 tips to follow up leads

1) Make 8 attempts to reach leads
Most salespeople call 1-2 times and give up. Our research has shown that making 8 attempts is a magic number. You can dramatically improve your meet up rate by making 9 attempts to call your leads.

2) Follow up on Wed/Thu 4pm-5pm
Our research has shown that prospects are more responsive on some days than others.

3) Always remember and exercise tip no. 1 and 2 diligently.

Ready to Start?

Some financial advisors may get over complacent because they have nice and kind agency leaders who treat them like family and are always encouraging and supportive towards them. These financial advisors may get over reliance
and over dependence on their agency leaders for their own success and results

Would you tell your son actually you are very outstanding but however you do not fit into our family culture therefore you need to move on to find another papa and mama if he ever under perform in school. You won’t !

Some agency leaders try to create a family-liked work culture and would tell their Financial Advisors we are family. However, when things go wrong or whenever their production is low, the insurance company will have no choice but have to ask the agent to leave and there is nothing the agency leader can do about it.

Therefore the relationship between the insurance company and Financial Advisor can be at most be a family liked business relationship. As much as your agency leaders would like to treat you like a friend and family member, production still matters

Dear Financial Advisors, so never ever get complacent. Make sure you pump up your productions to achieve at least a MDRT. Always remember your relationship with your insurance company that you work with is an inter-dependent relationship. You only live once. So give your best !

If you are a struggling financial advisor or you know of financial advisors who are struggling, please kindly forward this article to them. Juzz Marketing is always willing to extend a helping hand to financial advisors who are in need even if they are not able to pay for any marketing campaign now.

Lie # 2: Always remember lie # 1 !

Some employees may get over complacent because they have nice and kind bosses or managers who treat them like family and are always encouraging and supportive towards them. These employees may get over reliance
and over dependence on their leaders for their own success and results

Would you tell your son actually you are very outstanding but however you do not fit into our family culture therefore you need to move on to find another papa and mama if he ever under perform in school. You won’t !

Some leaders try to create a family-liked work culture and would tell their employees we are family. However, when things go wrong or whenever their production is low, the company will have no choice but have to ask the employee to leave and there is nothing they can do about it.

Therefore the relationship between the company and employee can be at most be a family liked business relationship. As much as your leaders would like to treat you like a friend and family member, production still matters

Dear employees, always remember your relationship with your boss is a inter-dependent one. Make sure you have clearly defined career goals. As you draw your monthly paycheck, make sure you add value to your organisation too and you keep learning and upgrade yourself so that you can be valuable anywhere be it getting a promotion in the company or moving on to another company or starting your own business in the future.

Lie no.2: Always remember lie no. 1.

Are you tired of a 9am to 5pm job? Would you be keen to become a wealth manager to provide advice to affluent clients, high net worth individuals and corporate clients with basic pay of 2k to 12k + commission? Click here.

Landing Page

Before you can start your digital marketing journey, you need your ground zero or the landing page, your own website. Without the website, how are your prospects going to trust your products? This involves getting a domain (your website URL), your website host, and a seo-friendly website design. Very technical right? However, you can start creating free websites from a free website builder such as WordPress and Wix – no coding skills needed. Note that these free website builders are free, but you will get a URL something like this https://hansprintingsingapore.wordpress.com/ unless you upgrade. Considering that most Singapore (and the rest of the world) spends their time on their mobile, always remember to make your website mobile friendly. Who wants to read a broken layout or content on their phones right?

Social Media

Be social! Did you know that in 2019, there are 3.6M Facebook users and 1.9M Instagram users in Singapore. You can use this to educate your friends (and strangers) online regarding insurance and its importance to everyone. This is also a great way to redirect them to your website to add value to your page.

SEO

Now you have your website and some social skills. It’s time to get that website noticed more! The best way to heighten your SEO is to post consistent and fresh content. Your organic SEO rankings are critical to establishing your digital presence and increasing brand awareness.

Patience

Yes, it takes time. The result is not instant however you are generating qualified leads – quality over quantity.

Ready to Start Your MDRT Journey?

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Targeting friends, relative or existing clients is a convenient option.

Roadshow

Advantages: Face-to-face exchange of information. Can easily build trust.

Disadvantages: Costly

Door Knocking – Door to door

Advantages: Face-to-face exchange of information. Can easily build trust.

Disadvantages: Takes a lot of effort

Cold Calling

Telemarketing

Advantages: Cheap

Disadvantages: Hang ups

Online Lead Generation

Landing Page, Facebook, Etc.

Advantages: Free plans

Disadvantages: Can be sometimes costly when upgraded

Referral

Advantages: They are already interested and might probably have researched for it already.

Disadvantages: Do we have anything to complain here?

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.