Start generating leads for your company the easy way.

What is Lead Generation?

Lead generation is a marketing process that produces qualified potential customers who shows high level of interest in your products or services. It often uses digital channels. These digital channels attract and capture interest in product and services, warms them as prospective buyers, to develop sales pipeline. It connects prospective clients to businesses.

What is a Lead?

A lead is the potential customer who visits your online property, gets interested in your services, and provides their contact information to you.

Why Lead Generation in Singapore important?

Over the years, buying process in Singapore has changed and many people goes digital. With all the noise of other marketing channels, consumers tend to get overwhelmed by it and just start researching what they want to learn on their own. To keep up with the technology and consumer behaviour, we need to find new ways to reach potential buyers without annoying them; let them find us rather than we find them.

Inbound Marketing

Inbound marketing is the process of attracting potential buyers to find your company online even before they consider making a purchase and eventually turn them into brand awareness — ultimately, turn them into leads and revenue. You can create interest by offering relevant and entertaining information to your audience.

Lead Generation Process

How does lead generation works? Let’s walk through the process.

1. First, a visitor discovers your business through one of your marketing channels, such as social media page, your website or blog.
2. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to continue.
3. When clicked, it takes your visitor to a landing page, which is a website or a page that is design to capture lead information. This can also have brief description of products or services you want to cater or an offer.
4. Once on the landing page, your visitor fills out a form due to strong interest or in exchange for the offer.

Why You Need Lead Generation?

Advantages and Disadvantages

To sum it all, lead generation is the process of attracting visitors to your site, warming them as prospective buyers, and encourages them to provide their contact information freely. Lead generation takes time and patience is needed when running a campaign. There are advantages and disadvantages of using lead generation for your business.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Why is it worth it?

You may see a lot of people throwing away property flyers, some even don’t want to accept the flyer at all, but you never hear about those who respond to it, making hundreds of thousands for agents. In real estate industry, if the agent farms 100,000 flyers which will cost him between $4,000 to $6,000 including printing, he just needs 4 successful responses for sale, and he doesn’t have to work the whole year after that.

Reasons to farm your printed flyers

• affordable way to deliver your goods or services to your own potential clients
• can target specific locations or community
• easily target people who has no time to go online or check their newsfeed
• you have the creative freedom to try whatever you want

Overall, flyer distribution is an effective and legal manner to market products and services for property agents in Singapore. There are many reasons to consider farming your flyers and it is a marketing tool worth trying. Old-school is cool!

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

First, you need to have your content before you can market your services online. There are 2 types of content:

Micro-content is any content that can be consumed in 10-30 seconds or less. Yes! A reader with an 8 seconds of attention span would love these!

• Forms of Micro-content
• Infographics / Graphs / Tables / Charts
• Short video clips
• Images/Quotes
• Illustrations
• Memes
• Gif
• Tips
• Short listicles

Macro-content on the other hand gives the full information of the micro-content. This consists of any content that takes 10 minutes and more to consume. It can be any of the mentioned forms in micro-content but much longer.

2. Website Optimisation and SEO Keyword

Website optimisation is important to generate leads online. Your website must be snappy. In this stage, you don’t want your website to load poorly. Your page must align with the services you are offering. Take advantage of online features such as creating forms and displaying images and videos. Adding forms to capture leads along with the information about the plan is a great way to attract visitor to read more and sign up for it making them pre-qualified leads.

Search Engine Optimisation keywords is very important to rank your website on search engine results. Using heading tags (h1, h2, h3) helps google to capture relevant information on your page.

3. Email Marketing

For this strategy, we will be sharing the Free Gmail Blast you can use.

List. First, you need to have valid email database – a database of consumers you want to target. It can be random valid emails as well.

Content. If your list are old customers or prospects, then ideal way is to send an announcement such as product update, follow up, etc. If your list is random consumers, then it’s best to send them more information of your products.

4. Social Media

Be social! Did you know that in 2019, there are 3.6M Facebook users and 1.9M Instagram users in Singapore. You can use this to educate your friends (and strangers) online regarding insurance and its importance to everyone. This is also a great way to redirect them to your website to add value to your page.

5. Classified Ads

Posting on classified ads can help for product awareness as well. Just reminder that you might need to enter your information, so it is better to have your work phone separated from your personal phone.

Below are on top of the list as well:

Gumtree Singapore https://www.gumtree.sg/

STClassifieds https://www.stclassifieds.sg/

Locanto Singapore https://singapore.locanto.sg/

Singapore Expats Classifieds https://classifieds.singaporeexpats.com/

Advantage: Top of the Search page

Disadvantage: Marketers might contact you as well (So only provide information that you want to make public)

Ready to Start?

Conclusion

There are great ways to create brand awareness online and it takes time. The result is not instant however you are generating qualified leads – quality over quantity.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.