Start generating leads for your company the easy way.

What is Lead Generation?

Lead generation is a marketing process that produces qualified potential customers who shows high level of interest in your products or services. It often uses digital channels. These digital channels attract and capture interest in product and services, warms them as prospective buyers, to develop sales pipeline. It connects prospective clients to businesses.

What is a Lead?

A lead is the potential customer who visits your online property, gets interested in your services, and provides their contact information to you.

Why Lead Generation in Singapore important?

Over the years, buying process in Singapore has changed and many people goes digital. With all the noise of other marketing channels, consumers tend to get overwhelmed by it and just start researching what they want to learn on their own. To keep up with the technology and consumer behaviour, we need to find new ways to reach potential buyers without annoying them; let them find us rather than we find them.

Inbound Marketing

Inbound marketing is the process of attracting potential buyers to find your company online even before they consider making a purchase and eventually turn them into brand awareness — ultimately, turn them into leads and revenue. You can create interest by offering relevant and entertaining information to your audience.

Lead Generation Process

How does lead generation works? Let’s walk through the process.

1. First, a visitor discovers your business through one of your marketing channels, such as social media page, your website or blog.
2. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to continue.
3. When clicked, it takes your visitor to a landing page, which is a website or a page that is design to capture lead information. This can also have brief description of products or services you want to cater or an offer.
4. Once on the landing page, your visitor fills out a form due to strong interest or in exchange for the offer.

Why You Need Lead Generation?

Advantages and Disadvantages

To sum it all, lead generation is the process of attracting visitors to your site, warming them as prospective buyers, and encourages them to provide their contact information freely. Lead generation takes time and patience is needed when running a campaign. There are advantages and disadvantages of using lead generation for your business.

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

Why is it worth it?

You may see a lot of people throwing away property flyers, some even don’t want to accept the flyer at all, but you never hear about those who respond to it, making hundreds of thousands for agents. In real estate industry, if the agent farms 100,000 flyers which will cost him between $4,000 to $6,000 including printing, he just needs 4 successful responses for sale, and he doesn’t have to work the whole year after that.

Reasons to farm your printed flyers

• affordable way to deliver your goods or services to your own potential clients
• can target specific locations or community
• easily target people who has no time to go online or check their newsfeed
• you have the creative freedom to try whatever you want

Overall, flyer distribution is an effective and legal manner to market products and services for property agents in Singapore. There are many reasons to consider farming your flyers and it is a marketing tool worth trying. Old-school is cool!

Remember, it is your job and responsibility to treat your generated leads right and with respect once you get their information. Do not spam them.

• You already own it
• You are familiar with it
• Various shapes and free graphics to choose from
• Use any fonts in your computer
• Easy to copy and paste elements
• Size, crop, and photo editing
• Free designs available
• Various file format available for printing

How to Create Artwork Using Powerpoint