Juzz Marketing vs Luna Park Leads:
Which Is Better for Financial Advisors?

When choosing a lead-generation company in Singapore, the cheapest cost per lead does not necessarily mean the best value.

Financial advisors should consider not only the price of each lead, but also lead quality, exclusivity, targeting and whether there is any protection if the campaign does not generate closed cases.

Juzz Marketing and Luna Park Leads offer different value propositions.

Juzz Marketing vs Luna Park Leads Comparison

 

Feature	Juzz Marketing Targeted Leads	Luna Park Leads
Price per lead	S$2	~S$1*
Cost for 500 leads	S$1,000	~S$500*
Targeted leads	✅ Yes	✅ Yes
Exclusivity	Yes	Non-exclusive*
Case-closed guarantee	Minimum 3 cases closed	No case-closed guarantee*
Lead validation	Data preprocessing and validation	Validated leads
Main strength	Outcome protection	Lower upfront cost & lead volume
Best for	Advisors wanting greater outcome protection	Advisors wanting lower-cost lead volume

Luna Park pricing, exclusivity and guarantee information is based on current information available to us and may not represent all packages. Customers should verify the latest terms directly with the provider.

Best for Lowest Upfront Lead Cost: Luna Park

Luna Park’s main advantage is affordability.

Based on current information available to us, leads are approximately S$1 each, compared with S$2 per lead for the applicable Juzz package.

For example:

500 Luna Park leads × S$1 = approximately S$500

For advisors who have strong prospecting, calling and follow-up capabilities, purchasing a larger quantity of lower-cost leads can be attractive.

Luna Park also promotes targeted and validated insurance leads and allows targeting based on factors such as age, income, gender and residential status.

However, based on the package information available to us, there is no minimum case-closed guarantee.

This means the advisor generally takes on more of the conversion risk.

Best for lowest upfront lead cost: Luna Park.

Best for Advisors Wanting Outcome Protection: Juzz Marketing

Juzz takes a different approach.

Rather than competing solely on having the lowest cost per lead, Juzz’s applicable financial-advisor package provides a minimum case-closed guarantee.

For example:

500 targeted leads × S$2 = S$1,000

Minimum guaranteed outcome: 3 cases closed, subject to the applicable package terms.

Based on the minimum guaranteed outcome:

S$1,000 ÷ 3 cases = approximately S$333 per guaranteed closed case.

Actual campaign performance can be higher or lower depending on the advisor’s follow-up, sales process and other factors. The key difference is that Juzz provides an additional layer of outcome protection instead of evaluating the campaign purely by the number of leads delivered.

Best for advisors wanting outcome protection: Juzz Marketing.

S$1 Leads vs S$2 Leads: Which Is Actually Better Value?

Suppose an advisor has a marketing budget of S$1,000.

With Luna Park, based on an approximate S$1-per-lead price:

S$1,000 → approximately 1,000 leads

With Juzz:

S$1,000 → 500 targeted leads + minimum 3 cases closed under the applicable guarantee terms

At first glance, Luna Park provides approximately twice as many leads for the same budget.

But lead volume alone does not determine campaign profitability.

A better way to evaluate lead generation is to consider:

Cost per lead → Cost per contacted prospect → Cost per appointment → Cost per closed case

For example, 1,000 inexpensive leads that produce two cases may ultimately be less profitable than 500 higher-priced leads that produce more cases.

Conversely, an advisor with an excellent sales and follow-up process may prefer buying a larger volume of lower-cost leads and managing the conversion risk independently.

Which Should You Choose?

Choose Luna Park if:

You primarily want lower-cost lead volume.

You have a strong calling and follow-up process.

You are comfortable working with non-exclusive leads under the applicable package.

You are comfortable taking on more of the conversion risk yourself.

Choose Juzz Marketing if:

You want targeted financial-advisor leads.

You prefer greater protection around campaign outcomes.

You value having a minimum case-closed guarantee under the applicable package terms.

You are willing to pay a higher cost per lead in exchange for that additional outcome protection.

Final Verdict

There isn’t necessarily one provider that is best for every financial advisor.

Luna Park’s key strength is price. At approximately S$1 per lead based on current information available to us, advisors can potentially obtain significantly more lead volume for the same marketing budget.

Juzz Marketing’s key strength is outcome protection. Its applicable S$2-per-lead package costs more upfront but includes a minimum three cases-closed guarantee under the package terms.

Therefore:

🏆 Best for lowest upfront lead cost: Luna Park

🏆 Best for advisors wanting outcome protection: Juzz Marketing

Financial advisors should ultimately compare providers based on cost per closed case and overall return on investment, rather than cost per lead alone.

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Disclosure

This comparison is published by Juzz Marketing Services Pte. Ltd.

Information about competitors is based on publicly available information and other current package information available to us at the time of writing. Pricing, exclusivity, features and package terms may change.

Readers should verify the latest information directly with each respective provider before making a purchasing decision.

Last updated: August 2026