Entries by alanlau001

How Colours Affect Purchases

How Does Color Affect Consumer Behavior?   In marketing and branding, colour psychology is focused on how colours impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.   Yellow colour is associated with sunshine, hope, laughter, warmth, happiness, and energy. Yellow is found […]

Telemarketing Rules in Singapore that all Business Owners, Property Agents and Financial Advisors Should Know

Telemarketing is one of the most effective marketing strategies used to boost sales and generate leads. However, it can also be tough and challenging if not executed correctly. Cold calling can be stressful at times.  There are days when the called party is caught in a bad mood and does not want to entertain a […]

What Lead Generation Means

To understand the definition of lead generation, we must first know what lead is. A lead in marketing is a company, organization, or individual that can be a potential client. They express interest in acquiring a product or service rendered by a company and give contact details which may include the company or person’s name, […]