Entries by alanlau001

PDPC, PDPA and DNC Explained

What you need to know before starting Telemarketing and SMS Marketing. Personal Data Protection Act (PDPA) 2012 On 15 October 2012, The Personal Data Protection Act sets out the law on data protection in Singapore. Apart from establishing a general data protection regime, the Act also regulates telemarketing practices. Came into force on 2nd January […]

Inbound and Outbound Telemarketing Explained

Inbound Telemarketing The representatives are taking incoming calls from advertisements, either online of offline. Customers makes calls when they want to enquire on your advertised products or services.   Outbound Marketing The representatives are making outgoing calls to your prospect leads. Usually representatives calls your prospects to sell products or just simply set appointments.   […]

Advantages of Flyer Distribution

Singapore is an advance digital age with more and more investing in online marketing. However, some offline marketing is still very much effective.   Legal Is it still legal to distribute flyers in Singapore? Yes, it’s still legal to distribute flyers in Singapore as long as you do not cause public nuisance and leave your […]

Benefits of SMS Marketing

High Open Rate The highest recorded open rates on text messages is about 98% and that is extremely high compare to e-mail marketing. Your consumers doesn’t need internet access in sms marketing! Wide Demographic Reach more people from all walks of life! There are 4.53M smartphone users in Singapore, that’s in addition to those who […]